The Beard - The Core Product
May we introduce: George Callicounis, the founder of the family-run Callicounis Distillery in Kalamata, Messenia, Greece.
His 'crazy idea' laid the foundation for what is now the country’s oldest and most traditional distillery. For as long as we can remember, all kinds of market-leading spirits have been produced in his distillery. In addition to his passion for high-proof liquids, George Callicounis dedicated himself to daily intensive beard care. With considerable success in the style of that time. Placing his beard at the heart of our design is our way of acknowledging, paying homage to, and recalling his rare values and his rare courage.
Callicounis Old Sport Gin is the distillery’s newest and most exciting product. While a never-ending gin hysteria is sweeping across Europe, Greece is sticking to its tried-and-tested anise. To change that requires courage. And George Callicounis’ courage has culminated in Old Sport Gin, the first gin from Greece.
Old Sport Gin brings together juniper berries, angelica leaves, rosemary, cardamom seeds, cinnamon sticks, nutmeg, violet roots, licorice root, lemon peel, bitter orange peel, coriander seeds, and mastic. Mastic is a gum resin from the bark of the mastic-pistachio tree, which is only cultivated on the island of Chios. It is thus the most unique ingredient in Old Sport Gin. With the first spirit produced from this resin, demand shot through the roof, but all attempts to cultivate the tree outside of the island have failed. Since then, there have been no limits to the legends, myths, and superstitions concerning mastic and its magical powers. It quickly became known as the Tears of Chios.